Ocean Home

April/May 2012

Ocean Home magazine is for people who love the luxury oceanfront lifestyle, from home design and decor to world-class beach resorts, villas, hotels, and destinations.

Issue link: http://digital.oceanhomemag.com/i/57834

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Page 73 of 116

Seaside Inspired owner: Danni Elle Nashville and Las Vegas Don't let the landlocked loca- tions of Seaside Inspired fool you. Founder and designer Dan- ni Elle has developed an innate sense of all things coastal since launching the company in 2006 and is passionate about sharing her contemporary beach design style with her global clientele. "As a designer, I had difficulty finding modern beach decor for clients," Elle says. "Everything was literal and theme oriented, so I decided if you can't find it, create it, and that's how Seaside Inspired began." All of the website's products are hand-selected by herself or one of her staff designers and stocked in two warehouses in Nashville and Las Vegas for ship- ment across the U.S. and over- seas. "We provide a lot of props for television, film, and print media, so we're always on trend with our design style," Elle says. Spring is the company's busiest season for product launches, and 2012 is no exception with the arrival of a new line of ac- cessories by leading designer Barclay Butera. "I believe suc- cessful design is how something makes you—and only you— feel," Elle says. Available online only, seasideinspired.com. Caron's Beach House Owner: Caron White San Francisco Caron White doesn't have a favorite item in her collec- tion, but she does have a firm rule she always follows: "If it's not a product we would have in our own home," she says, "we don't offer it to our customers." It's a policy that has kept her in good stead since she opened a coastal home decor retail store in 2002 in Poulsbo, Washing- ton, near Seattle, which she relaunched as a dedicated website in 2010. With an eye toward sustainable and eco-friendly products made by leading artisans across the U.S., Caron's Beach House casts a wide net for unique items. Top-selling items are pil- lows and lamps with a trend toward vintage nautical themes and images. "We've just introduced a new line of sea-inspired luxury linen pil- lows designed by Coletti and manufactured by Barclay Butera," she adds. "For me, coastal decorat- ing is all about creating a relaxed, warm, and welcom- ing environment for family and friends. Using natural el- ements from the sea in your home keeps that feeling of living at the beach every day of the year." Available online only, caronsbeachhouse.com. 71

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